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Quick: Are you a digital marketing pro? If so, complete this sentence:
In the future, advertisers will combine online media with mobile ads to drive:____________.
What did you put in the blank? Let me guess.
Branding, combining rich online experiences with mobile mini-experiences?
E-commerce, as more people surf the Web using both devices?
Coupons and promotions, taking advantage [...]
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of [...]
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your [...]
I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I [...]
No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience of [...]
An update on the conferences I'll be speaking at/attending this Spring: GetListed.org Local University, SMX West, SearchFest, Local Search Summit, DFWSEM, and SMX Advanced.