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Understanding Google Maps and Local Search
SEOmoz Whiteboard Friday – SEO for Local Search from Scott Willoughby on Vimeo.
David Mihm provides a very nice, concise view of what you need to do to get ranked locally. Outside of search rankings I think the idea of just managing your profile on all of the IYP sites could [...]
For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than competitors in the local 10-pack, and some like Matt McGee point out cases where [...]
85% of consumers consult search engines before making a purchase. Using an effective search engine optimization campaign helps its customers generate leads and increase sales whether they sell wheelchairs in Sarasota or condominiums on Longboat Key.
A couple of years ago when local search engine optimization started becoming a hot topic, I winced when I heard other search marketers recommending that local businesses include their street address in all page titles. Not only did this seem like overkill to me, but the school of “everything-and-the-kitchen-sink” in title tags can result in relevancy dilution for a site trying to rank highest for its most important keyword phrases.
I am sick of small businesses being scammed by shady and/or incompetent SEO consultants so I put together this list of questions that any business should ask before they hire a local SEO consultant.
If you a) believe in the power of search—as a technology, as a consumer experience and as a business model, and b) believe in the economic promise of the “local” opportunity, then you need to commit to a simple axiom: the ultimate destiny of a local search is a phone call. Two relatively new macro trends [...]
In today’s rapidly changing media landscape, local businesses of every kind are tackling the same challenge: how do we determine which advertising platforms to incorporate into our marketing mixes? The race is on, it seems, to see who can reach the greatest audience by creating the largest presence across print, online and mobile. But while the [...]
Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun developing their Facebook pages to promote their companies. While posting status updates is a great way to engage with your customers, there are some ways to kick them up a notch to expand your promotional potential, and [...]
Here’s a look at some fundamental local search features/tools that seem obvious, and that should be fully functional—but don’t exist, or don’t work. At least I think they don’t exist yet. Feel free to prove me wrong in comments, tweets, Molotov cocktails, etc. Change the name of your Facebook business page. Perhaps your business’ [...]