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Google’s new social search experiment is kind of a big deal for a lot of reasons, not the least of which is it will open up lots of opportunity for smart local search marketers.
Over the past couple of years we’ve seen social-local search plays like Yelp gather steam while at the same time Google Maps [...]
I am sick of small businesses being scammed by shady and/or incompetent SEO consultants so I put together this list of questions that any business should ask before they hire a local SEO consultant.
If you a) believe in the power of search—as a technology, as a consumer experience and as a business model, and b) believe in the economic promise of the “local” opportunity, then you need to commit to a simple axiom: the ultimate destiny of a local search is a phone call. Two relatively new macro trends [...]
In today’s rapidly changing media landscape, local businesses of every kind are tackling the same challenge: how do we determine which advertising platforms to incorporate into our marketing mixes? The race is on, it seems, to see who can reach the greatest audience by creating the largest presence across print, online and mobile. But while the [...]
Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun developing their Facebook pages to promote their companies. While posting status updates is a great way to engage with your customers, there are some ways to kick them up a notch to expand your promotional potential, and [...]
Here’s a look at some fundamental local search features/tools that seem obvious, and that should be fully functional—but don’t exist, or don’t work. At least I think they don’t exist yet. Feel free to prove me wrong in comments, tweets, Molotov cocktails, etc. Change the name of your Facebook business page. Perhaps your business’ [...]