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Ratings and reviews have long been important to local search. Quantity used to be all that mattered – businesses with more reviews and ratings could rank higher than those without, even if the reviews were unfavorable.
Google has joined Bing (and Yahoo to a lesser degree) with today’s announcement that it’s emphasizing the content and sentiment [...]
Local search sounds like a whole lot of trouble for little results. In reality it does make a huge difference. With out targeting your business locally in the internet, your business could loose a great amount of potential clients.
Despite not having a panel of its own at SMX Advanced this year (maybe next year, Danny?), it seems to me that Local Search is coming of age right before our eyes. I get invitations to more and more Local Search webinars, and innovative companies and business models are not only popping up with regularity, [...]
A company that supplies office art work to businesses all around the Tampa area should have an Internet presence as well as their real-world brick-and-mortar location in order to reach more targeted customers and those customers all around the country or around the world who might enjoy this type of artwork. Today more and more [...]
While we all work to beat the competitors for targeted search terms, hoping to land that top ten ranking; Google’s Universal search provides additional opportunities to increase your website’s exposure by mixing in universal search results.
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of [...]
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your [...]
I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I [...]
No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience of [...]
An update on the conferences I'll be speaking at/attending this Spring: GetListed.org Local University, SMX West, SearchFest, Local Search Summit, DFWSEM, and SMX Advanced.