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There are those who don’t understand that you download content every single time you visit a website. It’s true that in order for the digital media to be displayed on your screen things such as images and even text need to be downloaded. Ironically there are many web surfers that swear up and down they [...]
Understanding Google Maps and Local Search
SEOmoz Whiteboard Friday – SEO for Local Search from Scott Willoughby on Vimeo.
David Mihm provides a very nice, concise view of what you need to do to get ranked locally. Outside of search rankings I think the idea of just managing your profile on all of the IYP sites could [...]
Despite not having a panel of its own at SMX Advanced this year (maybe next year, Danny?), it seems to me that Local Search is coming of age right before our eyes. I get invitations to more and more Local Search webinars, and innovative companies and business models are not only popping up with regularity, [...]
Market your product effectively online using web 2.0
Imagine heading an advertising agency with a total budget of 100$ to 150$. Chances are that no headway will be made to any traditional marketing avenue until one agrees to volumetrically increase their spending. As opposed to this, one can try to services of an online advertising agency. [...]
If you are reading this I am guessing you are either one of three people, either an google SEO consultant, an SEO firm or a client looking for quality but affordable SEO services. You will want to know at this point that there is a major problem with the SEO industry and that is “awareness” [...]
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of [...]
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your [...]
I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I [...]
No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience of [...]
An update on the conferences I'll be speaking at/attending this Spring: GetListed.org Local University, SMX West, SearchFest, Local Search Summit, DFWSEM, and SMX Advanced.