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Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local [...]
Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:
Points of interest: If someone tweets from a specific place, users will be able to see the place and other tweets from the same location. Think of this like “twecking in”.
Promoted tweets: [...]
Sure, keywords and content are crucial parts of any local search marketing campaign. But your humble phone number may actually be one of the most important factors that leads to local search success.
Amazingly, it's been nearly two and a half years since I first published my Local Search Ecosystem infographic back in October 2009. With the 2012 conference season kicking off in earnest with SearchFest on Friday and SMX West on Monday, I thought it ...
Reuters - Microsoft has asked EU antitrust regulators to intervene in a patent dispute with Google and Motorola Mobility as it stepped up its battle against the Internet search giant.
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content. Adsense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says "ads by Google" beneath the advert.
AP - Google is to carry real-time pricing from leading European stock exchanges, the company said Tuesday, marking an expansion of the online search giant's financial offerings.
Reuters - Google is to bolster its Google Finance service by giving retail investors free access to real-time London Stock Exchange share prices.
