Last week Twitter announced that it’s going local – it’s going to make it possible to tie a location to tweets. This is big deal for marketers. It means that customers, businesses and search engines will be able to sort Twitter traffic by place.
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Last week Twitter announced that it’s going local – it’s going to make it possible to tie a location to tweets. This is big deal for marketers. It means that customers, businesses and search engines will be able to sort Twitter traffic by place.
The issue, as always, is how much time/money does the small business need to invest and what does it get in return. So, for a great many small biz owners, chasing a front page link on Digg is a pointless pursuit. It’ll either take up way too much time, or it’ll cost too much money. Here are the social media marketing options I think are more realistic for a small business:
This month’s column was going to be about Facebook. I had about half of it written before I stumbled upon something unexpected that changed my mind, and the content below.
I’ll start from the beginning. I’m in the early stages of gut renovating my apartment. I’m very handy, and can do most of the work myself, [...]
Market your product effectively online using web 2.0
Imagine heading an advertising agency with a total budget of 100$ to 150$. Chances are that no headway will be made to any traditional marketing avenue until one agrees to volumetrically increase their spending. As opposed to this, one can try to services of an online advertising agency. [...]
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of [...]
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your [...]
I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I [...]
No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience of [...]
An update on the conferences I'll be speaking at/attending this Spring: GetListed.org Local University, SMX West, SearchFest, Local Search Summit, DFWSEM, and SMX Advanced.
